Artist: Girija Kulkarni Artwork: Dewdrop & Surprised License This artwork
Before entering the art licensing world, the first decision you’ll need to make is whether you want to be
a character artist or a themed artist.
It’s a good idea to sort it out at beginning.
Both are licensable, the only difference is how you are going to promote yourself as an artist, as the marketing strategies for each style will be very different.
So, what would you prefer
Character ? or Theme ?
Gertrude- Eleanor’s Orchids
Character Art Theme Ar
By Marie Widolf By Anthony Van Lam
Here’s some of the most commonly requested themed art in art licensing…
Seasonality:
Summer, Spring, Winter, Fall
Holidays:
Christmas, Easter, Halloween, Thanksgiving
Some common themes…
Foods & Wines
Fruits & Floral
Pets /Animals
Baby / Children
Spa/Resort
Exotic / Tropical
Entertainment
Lifestyles
Whimsical
Have you reviewed your existing artwork?
Do you have a list (20-30 artwork) of your potential art for licensing?
We want you to take sometimes with this. If you decide what kind of art makes you jump out of bed because you can’t wait to get started, you will be on your way to live the Business LifeStyle you love by following your creative passion.
Sometimes starting is the hardest part. We recommend you pick one theme – for this example, we will assume you are going to do themed art.
Just say you choose a Character theme. Have a think about where would you see your art, will it be good for the following
- Wall paper?
- Homeware
- Greeting cards?
- Wrapping paper?
- Wall art
- Quilting Fabric and more
If you keep certain products in mind, it will help you to create collections that are easier to license.
Need help in mapping out your Art Licensing journey?
- Just starting out? CLICK HERE
- Been working in your business for two years or more? CLICK HERE
-
Take your Art & Design to the next level – SURTEX New York & Brand Licensing London
Call Vinh on 0410 636 138
Vinh@artshine.com.au
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