by Vinh Van Lam | Jun 3, 2020 | Art Licensing tips, Branding, Business Tips, Marketing
As creatives, we tend to focus all our time on the product, and then dismiss Instagram as an ego-stroke or vanity platform to receive positive feedback about their art. So, is Instagram needed and why do we target 10,000 followers? Instagram should be seen as...
by Vinh Van Lam | Mar 26, 2020 | Branding, Business Tips
Ever wanted to know how to bring your art alive, and not feel like a complete dork and get embarrassed around potential investors and lovers of your work? Then here’s a how-to- guide on walking the walk, and talking the talk – and all in the name of your...
by Vinh Van Lam | Sep 29, 2019 | Art Licensing tips, Branding, Events
More than 30 artists, the latest cohort of Art & Design talent from across Australia, will be showcasing their works on a global stage with the Sydney-based Creative Industries hub – ArtSHINE – at a leading Brand and Licensing exhibition in October....
by Vinh Van Lam | Dec 17, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips, Productivity & Motivation
Artist: Marina Strijakova Artwork: Fossil License This artwork There are 3 basic ways the companies got their art for products. They have in-house designers who are paid a salary to design art for products. They buy art out-right. Many artists prefer to...
by Vinh Van Lam | Nov 25, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips, Marketing
Artist: Sye Robertson Artwork: Conduit License This artwork As an artist, your brand and profile are important to your success. Thanks to internet, you are now able to promote your art and your profile online to the world. However, here is the...
by Vinh Van Lam | Sep 5, 2018 | Art Licensing tips, Branding
Artist: Girija Kulkarni Artwork: Dewdrop & Surprised License This artwork Before entering the art licensing world, the first decision you’ll need to make is whether you want to be a character artist or a themed artist. It’s a good idea to sort it out at...
by Vinh Van Lam | Aug 26, 2018 | Art Licensing tips, Branding, Business Tips, Marketing
Artist: Camrym Smith Artwork: Giraffe License This artwork When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some exotic...
by Vinh Van Lam | Aug 24, 2018 | Art Licensing tips, Branding, Business Tips, Marketing, Productivity & Motivation
Artist: Carrie Webster Artwork : X-Ray Vision License This artwork In this post we’re going to talk about your “Art vision” and we want you to create one of your own. This is particularly importance to set your foundation of your art practice....
by Vinh Van Lam | Jul 22, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips
Artist: Georgia Patton Artwork: Orange #1 License This artwork There is a belief in some quarters that the beauty of licensing art is that one painting can be licensed many times to create multiple revenue streams. That may work in theory but manufacturers...
