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10 ways to build 10,000 followers on Instagram

10 ways to build 10,000 followers on Instagram

by Vinh Van Lam | Jun 3, 2020 | Art Licensing tips, Branding, Business Tips, Marketing

As creatives, we tend to focus all our time on the product, and then dismiss Instagram as an ego-stroke or vanity platform to receive positive feedback about their art. So, is Instagram needed and why do we target 10,000 followers?  Instagram should be seen as...
Let your art do the walk, you do the talk!

Let your art do the walk, you do the talk!

by Vinh Van Lam | Mar 26, 2020 | Branding, Business Tips

Ever wanted to know how to bring your art alive, and not feel like a complete dork and get embarrassed around potential investors and lovers of your work? Then here’s a how-to- guide on walking the walk, and talking the talk – and all in the name of your...
‘Bright Stars from Australia’ – Australia’s artistic talents set for the world stage with ArtSHINE industries at London’s Brand Licensing Europe.

‘Bright Stars from Australia’ – Australia’s artistic talents set for the world stage with ArtSHINE industries at London’s Brand Licensing Europe.

by Vinh Van Lam | Sep 29, 2019 | Art Licensing tips, Branding, Events

More than 30 artists, the latest cohort of Art & Design talent from across Australia, will be showcasing their works on a global stage with the Sydney-based Creative Industries hub – ArtSHINE – at a leading Brand and Licensing exhibition in October....
Why Would Manufacturers License Art

Why Would Manufacturers License Art

by Vinh Van Lam | Dec 17, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips, Productivity & Motivation

Artist: Marina Strijakova         Artwork: Fossil    License This artwork There are 3 basic ways the companies  got their art for products.  They have in-house designers who are paid a salary to design art for products. They buy art out-right. Many artists prefer to...
Five tips of building your art profile online

Five tips of building your art profile online

by Vinh Van Lam | Nov 25, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips, Marketing

Artist: Sye Robertson         Artwork: Conduit        License This artwork As an artist, your brand and profile are important to your success. Thanks to internet, you are now able to promote your art and your profile online to the world. However, here is the...
Which one are you a themed or character artist?

Which one are you a themed or character artist?

by Vinh Van Lam | Sep 5, 2018 | Art Licensing tips, Branding

Artist: Girija Kulkarni       Artwork: Dewdrop  & Surprised   License This artwork Before entering the art licensing world, the first decision you’ll need to make is whether you want to be a character artist or a themed artist. It’s a good idea to sort it out at...
What is your WOW factor?

What is your WOW factor?

by Vinh Van Lam | Aug 26, 2018 | Art Licensing tips, Branding, Business Tips, Marketing

Artist: Camrym Smith         Artwork: Giraffe         License This artwork   When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some exotic...
What is your Art Vision?

What is your Art Vision?

by Vinh Van Lam | Aug 24, 2018 | Art Licensing tips, Branding, Business Tips, Marketing, Productivity & Motivation

Artist: Carrie Webster         Artwork : X-Ray Vision          License This artwork   In this post we’re going to talk about your “Art vision” and we want you to create one of your own. This is particularly importance to set your foundation of your art practice....
Why One Painting Won’t Fit Multiple Projects

Why One Painting Won’t Fit Multiple Projects

by Vinh Van Lam | Jul 22, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips

Artist: Georgia Patton       Artwork: Orange #1       License This artwork There is a belief in some quarters that the beauty of licensing art is that one painting can be licensed many times to create multiple revenue streams. That may work in theory but manufacturers...
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