by Vinh Van Lam | Jun 3, 2020 | Art Licensing tips, Branding, Business Tips, Marketing
As creatives, we tend to focus all our time on the product, and then dismiss Instagram as an ego-stroke or vanity platform to receive positive feedback about their art. So, is Instagram needed and why do we target 10,000 followers? Instagram should be seen as...
by Vinh Van Lam | May 3, 2020 | Art Licensing tips, Business Tips, Marketing, Social Media
As much as creatives would rather project their works in art galleries, they really need to grasp the opportunities presented by Facebook and Instagram before dismissing them as ”sell-outs to the mainstream”. Let’s get real: the platforms can be used...
by Vinh Van Lam | Mar 31, 2020 | Art Licensing tips, business System, Business Tips, Goal Setting, Leveraging - Time, Marketing, Mindset, Motivation, OPIC Business Model, Productivity & Motivation, Social Media
With the COVID-19 pandemic forcing millions to stay and work from home, it can be a worrying time, particularly for artists who have seen events cancelled and business opportunities lost. From ArtSHINE, we hope you’re staying safe and healthy. Like many...
by Vinh Van Lam | Nov 25, 2018 | Art Licensing tips, Art Pick, Branding, Business Tips, Marketing
Artist: Sye Robertson Artwork: Conduit License This artwork As an artist, your brand and profile are important to your success. Thanks to internet, you are now able to promote your art and your profile online to the world. However, here is the...
by Vinh Van Lam | Nov 10, 2018 | Art Licensing tips, Art Pick, Marketing, OPIC Business Model
Artist: Ann Hutchinson Artwork: Bee Girl License This artwork The OPIC Quirk is one of eight business concepts that we use to coach Artists, Designers & creative business owners. It’s also part of our business workshop series that we run throughout...
by Vinh Van Lam | Nov 8, 2018 | Art Licensing tips, Art Pick, Business Tips, Marketing
Artist: Winnie Dougall Artwork: Diamond Life License This artwork The four hat approach… Art licensing presents some unique challenges when it comes to connecting with the end consumer, so art licensing artists need to master the four hats:...
by Vinh Van Lam | Aug 26, 2018 | Art Licensing tips, Branding, Business Tips, Marketing
Artist: Camrym Smith Artwork: Giraffe License This artwork When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some...
by Vinh Van Lam | Aug 24, 2018 | Art Licensing tips, Branding, Business Tips, Marketing, Productivity & Motivation
Artist: Carrie Webster Artwork : X-Ray Vision License This artwork In this post we’re going to talk about your “Art vision” and we want you to create one of your own. This is particularly importance to set your foundation of your art practice....
